Following Xiaomi, Huawei and other brands. Elephone is also working on its own User Interface (UI). A customized User Interface can give its users a better or more featured user experience than smartphones running stock android ROMs.
According to Elephone, the company has already have been working on their own user interface for a while now and Elephone says it is expected to be launched mid 2017. Elephone promise a combination of a simple interface with an excellent user experience.